Grand Sierra Resort and Casino (GSR) will license Passkey’s GroupMAX^TM technology to manage its group reservations for meeting and convention planners. Passkey is the hospitality industry’s leading group reservations technology provider. 

With more than $5 million in recent renovations and enhancements, and as the 15^th largest convention-hotel in the United States with nearly 2,000 guest rooms and more than 200,000 square feet of usable meeting, function and exhibit space, GSR strives to exceed the expectations of its group guests and meeting planners during every event. 

“Our meeting planners are specifically requesting GroupMAX, and we are thrilled to be able to provide them an advanced set of tools to optimize their events,” said Denise Banks, Vice President of Sales, Meetings and Conventions at GSR.  “With GroupMAX, each event will have a professionally designed custom booking website and each meeting planner will be able to track their event’s pick-up, pace and reservations online, as well as analyze trends, and manage their room lists securely.  If our clients are happy they will return time and time again as we consistently offer an unsurpassed event planning experience.”

In the past, GSR experienced a high call-in reservation volume for its groups. By utilizing GroupMAX, a large portion of these reservations will be shifted online, where guests can enjoy an exceptional booking experience.  Importantly, by driving bookings online, GSR can offer its guests a wide variety of room and stay options, further enhancing guest experience while generating incremental revenue from the sale of room upgrades, extended stays and amenities. In addition, GSR will be able to use GroupMAX’s built-in e-mail marketing toolset “Group Campaigns” to deliver professionally designed, highly targeted e-mail messages to its guests to further enhance the stay experience.

“We’re eager to begin using GroupMAX’s up sell tools. So far, we’ve only been able to scratch the surface,” said Banks. “With Group Campaigns, we will be able to directly target our group guests in a highly professional manner, offering promotional incentives pre and post-stay. Built-in e-marketing tools will create a strategic avenue for generating maximum incremental revenues from group guests.”

In addition, with GroupMAX, GSR can use the industry’s only fully automated, secure room lists tool to ensure a PCI-compliant room list process.

More information about booking meetings and conventions at GSR
can be found online  or by calling 866.473.6672

Sure, the FunQuest arcade at the Grand Sierra Resort and Casino is great for family-friendly entertainment and birthday parties, but would you consider it for your next team-building excursion? Check out the 40,000 square feet of fun that FunQuest has to offer and decide for yourself!

FunQuest Features:

-Private party rooms for birthdays and gatherings

-State of the art 6,000 square foot laser tag arena

-Nine hole miniature golf

-Bumper car arena

-Frog Hopper thrill ride

-Spider Mountain Kids climbing apparatus

-More than 125 of the latest video and redemption games

Where:               
Grand Sierra Resort Lower Level, 2500 East Second St. Reno, NV 89595

Hours of Operation:

Monday – Thursday: Noon – 10 p.m. (Activities open at 4 p.m.)

Friday: Noon – 11 p.m. (Activities open at 4 p.m.)

Saturday: 10 a.m. – 11 p.m. (Activities open all day)

Sunday: 10 a.m. – 10 p.m. (Activities open all day)

Contact: For prices, party reservations and additional information, please visit www.grandsierraresort.com or call 775.789.1127.

Whether you are looking for a great resort experience, a place to experience it all from fine dining, gaming and nice accommodations, or the perfect location for just about any size meeting, the Grand Sierra Resort in Reno fits the bill.

The nearly 2,000-room casino-resort is a favorite among meeting planners who want to keep their large meetings under one roof. With 200,000 GSF of meeting space, movie theaters, bowling center, grand theater, driving range, virtual golf and shopping on property, guests will never have to leave. The Grand Sierra is perfect for mid-size groups requiring large room blocks and meeting space. The property in within 2 miles of the airport and situated on a parcel of land that provides outdoor exhibit space and thrill rides. This property recently underwent a $90 million dollar renovation adding new amenities and a fresh look to an already great property.

Following are some additional highlights:

• 1,993 deluxe guest rooms
• Nine unique dining establishments including Charlie Palmer Steak
• Complimentary self/valet parking
• Complimentary airport shuttle (less than 2 miles from the airport)
• Close proximity to a variety of outdoor and indoor venues
• Property offers everything from shopping to bowling
• Night club and country western dance hall

The Grand Sierra Resort offers quality, value and service for large and small convention groups; do not hesitate to consider this location when looking at Reno for your next meeting. I am ready to help you with proposals from any of our quality properties. Please call or e-mail to discuss your RFP to tmctee@rscva.com or (775) 827-7798.

(This is the sixth in an occasional series profiling Reno-Tahoe properties’ meeting and convention amenities)

- Tanna McTee, RSCVA National Sales Manager

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