Reno-Tahoe announced this week it will bring a unique event to Reno in 2011 when the American International Choral Festival comes to the Sierra. In conjunction with the event, a partnership has been created with a regional arts festival. The Reno-Sparks Convention and Visitors Authority is also providing marketing support (including the press event pictured here) to help make the festival a success.

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This event is part of a worldwide series of choral events produced by INTERKULTUR and marks the second time the event will take place in the United States.
Based on participation at other events, INTERKULTUR anticipates the event will draw approximately 3,000 singers to the destination with half of the choirs competing representing Asia, Europe and other regions of the world.

The RSCVA estimates the festival will generate approximately 6,000 room nights.

“We are extremely pleased to have been selected as the host city for the American International Choral Festival – Reno Tahoe 2011,” said RSCVA President and CEO Ellen Oppenheim. “The event will provide Reno exposure in international markets while giving local residents another great cultural event.”

In addition to choral competitions, the event is designed to expose international visitors to the destination and its world-class amenities.  Competitions will take place at the University of Nevada, Reno campus while public concerts for local residents and visitors will take place in the downtown corridor.

The RSCVA is collaborating with Artown to host the Festival due to the rich arts and culture nature of the event. Artown’s mission is to strengthen Reno’s arts industry, foster its civic identity and enhance its national image, thereby creating a climate for the cultural and economic rebirth of the region.