Peter is coming to Reno.

The Reno-Sparks Convention & Visitors Authority (RSCVA) is pleased to announce the HelmsBriscoe Annual Business Conference 2012 will be held in Reno Tahoe USA! Celebrating the organization’s 20 years as the global leader in meeting procurement, more than 1,800 HelmsBriscoe Associates and Partners will meet in Northern Nevada for the event.

“It’s been a great 20 years thanks to the dedication of our Associates and Partners,” said Peter Shelly, HelmsBriscoe’s Executive Vice President and Annual Business Conference Chairperson. “We’re looking forward to a great event, and we couldn’t be more pleased to have our 20th Anniversary ABC in such a culturally rich and geographically diverse region like Reno Tahoe.”

In 2010, HelmsBriscoe generated $675 million in gross bookings, representing 25,000 events and 3.86 million room nights worldwide. The company has more than 1,200 Associates in more than 50 countries, and prides itself on finding the best possible options to fit its clients’ budget, size and entertainment needs. In its 20 year history, the company has grown to be the largest site selection meeting planning organization globally.

“The RSCVA is very excited to be a part of this event,” said John Leinen, RSCVA VP of Convention & Tourism Sales. “The destination team has a great relationship with HelmsBriscoe and its Associates, and this is a phenomenal opportunity to showcase Reno Tahoe’s beauty, amenities and meetings facilities to an important and influential group business resource. Through hosting this most important industry event, RSCVA is looking to generate additional, incremental business for the destination and to build effective relations with the HelmsBriscoe Associates.

The 2012 HelmsBriscoe ABC will be held from January 25-27. Hotel headquarters include John Ascuaga’s Nugget Casino Resort, Peppermill Resort Spa Casino and Silver Legacy Resort Casino.